How Brands Grow by Byron Sharp

How Brands Grow

By Byron Sharp

  • Release Date: 2010-03-01
  • Genre: Marketing & Sales
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Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.

Reviews

  • How Brands Grow

    5
    By Australia: The Business Firm
    This is one of only a small number of marketing textbooks that explain how marketing ACTUALLY works. The information given in based upon reseach undertaken in London and in Australia on actual purchase behaviour and is backed by empirical evidence. If you want to see a summary of what marketing degree graduates from the University of South Australia have the privilege to learn at depth, then read this book as it encapusultes four years of study into an easy read. As a marketing consultant, I am astounded by the number of ‘marketing’ books and articles circulating that have absolutely no truth to them and are in effect, misleading readers into believing unfounded nonsense. So much money is wasted by clients I see who follow popoulist press, and for me that is a shame. There are in fact, empirically proven marketing generalisations that can be applied in business to help grow your brand and compete more effectively in your market. This book gives you that information in a concise form, giving the reader the benefit of accessing advanced marketing science with the convenience of simply reading the information, rather than studying a full degree. I encourage any past students of the Ehrenberg-Bass School of marketing thought to reveal the truths we are privy to by either leting people know about this book or writing a new book on the same marketing principles. If you are considering this book against almost any other ‘marketing’ book as a potential purchase, then disregard the other option and prevent yourself being lead ‘down the garden path’.

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